We simplify supply chain planning to help your business thrive.

Supply chain planning can be complex, but we make it simple. Our AI-powered tools empower companies to enhance efficiency, embrace sustainability, and drive meaningful impact. 

Our Team

Founded during the COVID-19 pandemic, our global team has a strong presence in Europe and includes professionals from across the globe. We’re driven by our mission to create the most user-friendly app for solving complex supply chain challenges.  

Romain Blaser

Romain Blaser

CEO, Founder

Pablo Raubert

Pablo Raubert

COO

Deepnika Jain

Deepnika Jain

Dev & Data Science Leader

Abdal Nasser

Abdal Nasser

AZURE Architect

Yahia Nasser

Yahia Nasser

Full Stack Developer

Michael Fritz

Michael Fritz

Supply Chain Expert

Bouchra Chieb

Bouchra Chieb

Sales & Marketing Lead

Rron Kepuska

Rron Kepuska

Business Development

Our Story

Haidi was born from a simple idea: making AI-driven supply chain solutions accessible to all businesses, not just large corporations. It all started when we met a sushi company specializing in fresh produce and ready meals, managing a small supply chain network with 600 products. They faced significant waste due to the perishable nature of their offerings. Traditional solutions were too expensive and time-consuming to implement. This revealed a critical gap in affordable, efficient supply chain tools. 


During our founder’s paternity leave, an AI course at MIT sparked a vision to democratize AI for smaller businesses. With over 40 years of combined supply chain expertise, we created Haidi; a SaaS platform combining advanced technology with ease of use to deliver value quickly and affordably. 
 


Today, Haidi helps businesses streamline supply chain planning, reduce costs, and eliminate unnecessary waste. By optimizing resources and minimizing environmental impact, we’re transforming supply chain management; one solution at a time.
 

Leaders that support us

We are supported by trusted leaders and organizations that champion innovation in supply chain management and technology. These collaborations enable Haidi to refine its solutions, scale globally, and contribute to a thriving ecosystem of supply chain excellence. 

  • Innovaud

    Innovaud is the innovation and investment promotion agency for the canton of Vaud, in Switzerland’s Lake Geneva region. We help tech-oriented companies develop their businesses and carry out innovation projects. We assist foreign companies wanting to set up in our region.

  • Trust Village / EPFL Innovation Park

    As part of the Unlimitrust initiative, Haidi benefits from a collaborative incubator space designed to help startups develop and refine transformative technologies. This environment allows Haidi to connect with leading researchers, partners, and entrepreneurs, fostering innovation and enabling the scaling of AI-powered solutions globally.

  • Swiss Supply Chain Tech

    Haidi is proud to collaborate with Swiss SupplyChainTech, a non-profit network and expert community dedicated to advancing supply chain management technologies

  • IMD

    As part of the prestigious IMD Startup Competition, Haidi collaborates with the brightest minds in business education. Working with IMD’s MBA and EMBA classes allows us to refine our strategies and innovate supply chain solutions.

  • Solar Impulse Foundation

    Haidi is a proud member of the Solar Impulse Foundation, joining a global network of innovators driving profitable and sustainable solutions.

Haidi was proudly featured in Le Temps, one of Switzerland's leading publications

The article Ces start-up qui aident l’industrie suisse à apprivoiser l’IA,’ showcases our contribution to helping the Swiss industry embrace AI for smarter and more efficient supply chain planning. 

Haidi in the Spotlight: As Featured on TV